Borders and Angus & Robertson will stock a new WiFi Kobo e-reader in Australia by Christmas, and readers will be able to download Hachette Australia titles to read on it via the retailers’ apps after REDgroup finalised the last of its deals with major publishers here this week.
REDgroup has also released Google Android apps for its ebookstores (with Blackberry app to follow shortly), and entered a partnership with Target that involves the department chain stocking e-readers and pointing shoppers to Borders/A&R for content.
REDgroup will officially announce the new deal with Hachette and the impending launch of the Kobo 2 later today, hot on the heels of the news yesterday that Hachette Australia titles are among those now on sale in Apple’s iBookstore – the first time the publishing giant has made its titles available to Australian readers as ebooks.
REDgroup also offers an app for the Mac, for those who want to read on their desktop or laptop, and points out that Apple does not. iBooks is only available on iPad, iPhone and iPod Touch.
Hachette titles are not yet online through Kobo but will be available shortly.
REDgroup says that since launching in partnership with Kobo in May, they’ve sold well in excess of 100,000 ebooks, 20,000 Kobo e-reading devices and delivered over 200,000 apps to readers on PCs, iPhones, iPads, Macs, and other smartphones.
They say their ebookstore makes available over 2 million titles, “the most comprehensive range of local content available to the Australian market”.